148: Chloë Thomas on Creating Regularly Paying Customers
Everything Chloë Thomas does is focused on eCommerce strategy and marketing.
She is the author of four books, speaker, and host of the eCommerce MasterPlan Podcast. Her latest bestselling book is, Customer Manipulation: How to Influence your Customers to Buy More and Why an Ethical Approach will Always Win.
[2:45] Manipulation encourages people to do things. We are all manipulators.
[7:33] The Customer Manipulation Model is applicable to both eCommerce and retail type businesses.
[9:31] Breaking down the Customer Manipulation Model.
[18:13] How to transition an inquirer to a first-time paying customer.
[25:49] Chloë’s current business challenge is getting her sales funnel full of repeat paying customers.
[28:24] Chloë’s support system is mostly outsourced and optimized to give her more bandwidth for her business.
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