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Locking Down Your Online Persona

We have Katie Clark back this week for our final episode on personal branding. Online, Katie Clark is the Insights Gal. She is a market research, social media and marketing professional who has worked with companies in industries including consumer packaged goods, nonprofit, specialty foods, live events, insurance, entertainment, and technology and excels at finding efficiencies, building capacity, and fostering growth. Katie is a social media influencer and currently is the Communications Manager at the Maine Historical Society. She speaks on podcasts, blogs, at conferences and other events about market research, social media, productivity tools, wearable tech, and personal branding.

If you have not yet listened to the first two episodes on Personal Branding with Katie Clark go back and listen to those as well because they are the foundation to this episode. Start with Why You Want to Develop Your Personal Brand and then listen to How to Remain You When You’re in the Spotlight.

In this bonus episode Katie is sharing tips and tricks for being visible online. She went over some easy action items that you can do right away to lock down your online brand and make sure it is conveying what you want people to think about when they see your name.

And without further ado…

Action items:

1. Google yourself! Make sure you know what’s out there listed under your name.
2. Lock down your social media profiles with your name
3. Clean up and improve your LinkedIn profile
4. Look at your social media profiles as if you are a complete stranger and remove anything that does not represent your brand.
5. Purchase the URL of your name if it’s still available.
6. Look at About.me as an alternative to building out a website.
7. Privacy is important but don’t have your profiles so locked down you look like you’re not a real person.
8. Find the right balance of sharing to achieve your personal goals

Thank you all for joining me and here’s to your success! 

Thank You to Our Sponsors!

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Resources

Apply to be on an “On-Air Coaching” episode: Are you a female leader who has been promoted in the last year? You are invited to apply to be on the podcast.

Checklist to Ask Your Company for Coaching: Would coaching help you become a stronger leader? Wondering if your company would pay? It doesn’t hurt to ask!

Leadership Operating System Quiz: Wondering what kind of Leadership traits you have? Take this FREE, FAST quiz and find out more about yourself as a Leader.

Leadership Coaching: If you interested in finding out more about my coaching process, the cost of coaching, or how to ask your employer to pay for you to work with a coach, schedule a call with me.

Accomplished: How to Go from Dreaming to Doing: The book containing a simple, step by step system that gives you the foundation and structure to take your goals and make them happen.

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