226: Jenn Aubert on Identifying How You Want to Be of Service
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Jenn Aubert is an author and entrepreneur. Her first book Women Entrepreneur Revolution: Ready! Set! Launch! (Balboa Press, 2014) explores the mindset, motivation and behaviors of successful female entrepreneurs and the role models in their lives who have influenced them. She is also the co-founder of LearnSavvy, an online community for women business owners with a primary focus on facilitated peer group masterminds, called Savvy Circles. Jenn currently lives in Portland, OR with her husband and adorable son.
Playing Small Moment
When Learn Savvy was more of a marketplace for education, Jenn recruited women to teach classes. As they started to move away from that setup, Jenn realized that she had been solely relying on these other women to teach the classes and undervaluing her own knowledge.
The Wake Up Call
For many years, Jenn suffered from severe anxiety over talking to people on the phone. The moment that Jenn decided she wanted to write a book consisting of 100 interviews, Jenn knew things had to change. If Jenn wanted this book to be a success, she had to jump into the deep end.
Style of Leadership
Jenn uses calm enthusiasm. She believes there is just so much frantic enthusiasm, and that approach can tend to make some individuals anxious. Jenn uses a calmer approach, but still encourages with enthusiasm. Jenn also believes in genuine relationships and finds some joint ventures or list building promotions to feel slimy, where she would rather make natural introductions.
What Are You Excited About?
Jenn is currently excited about Savvy Circles, her peer facilitated mastermind group. This group of usually 4-6 women meets up weekly for 90 days. Jenn finds it incredibly inspiring to watch the journey of those women.
Current Business Challenge
Jenn struggles with marketing and standing out in a crowd. With so much noise, being able to get in front of the right people is always a challenge.
Advice For Younger Self
“Appreciate where you’re at right now, rather than always looking forward.”
“Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it.”
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