196: Esther Kiss on Knowing When You’re Ready for Publicity
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Esther Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. She is also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and publicity strategies.
Playing Small Moment
Esther was notoriously shy, so shy she was given the nickname, Pinky. Unsure of the reasoning behind her given nickname, assuming it was because of her favorite color, Esther inquired of her ex-boyfriend and was told it was due to her excessive blushing. Even one of her teachers told her to stop being so scared. When Esther acted, or was on camera, she could behind someone else’s words. When she launched her own podcast, it was time to step up and stop being shy.
The Wake Up Call
When Esther was unsure of what her business was going to consist of, she would do small projects while still acting and day trading. Esther knew she could continue to do the small projects while she kept an open mind about her business and not pressure herself too much to have it all figured out now.
Style of Leadership
Esther sees her leadership as straightforward with an easy going style. She likes to be nice to people, but she is also very, very clear. When Esther makes a request, she suggests that the client and her have a Skype call and always makes sure that she always makes sure to be clear of all expectations and an gives her clients an easy out.
What Are You Excited About?
Esther is working on transitioning more into coaching. She is currently preparing a done-for-you package for those with a specific set of skills who are looking to step into the spotlight. In addition, Esther is looking to add more coaching to her business for those who can’t justify hiring a publicist but want to learn those skills themselves.
Current Business Challenge
Esther is at a point where she is doing the done-for-you packages and can take less clients, but also gearing up the coaching side. This presents a bit of a time management problems for her. Esther is currently trying to hire and delegate more. She does work with a virtual assistant team, but hopes to work more with one person.
Your Support System
Esther works with her virtual assistant team and a publicist that she works with more on a project-by-project basis. Esther still does the pitches and follow ups herself, but she uses a publicist to make phone calls or send emails for the occasions where her clients want to be on television or radio.
Esther believes in not thinking too much. When she is clear on a goal, she tends not to overanalyze it.
Resource to Develop Leadership
Advice For Younger Self
Esther would tell her younger self to start going for what she wants so she could get really clear on her goals. Esther is now able to follow through more because she has a stronger connection with what she wants.
“Your network is your net worth.”
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