213: Lindsey Anderson on Being Truthful with Yourself
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Lindsey Anderson, also known as One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO TrafficAndLeads.com. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging and more. She knows how to utilize the myriad of online marketing options to generate more traffic and leads.
Playing Small Moment
While pregnant with her daughter, Lindsay found herself drowning in debt and ready to give up. She just wanted to hand over her business and go back to being a paid employee. At this point, Lindsay and her husband took a step back and made a plan that would save it all.
The Wake Up Call
Lindsey had never even considered having a business coach until a podcast interview she did with Jim Palmer. Jim offered to help her and gave her free tickets to his event. With two children at home, and a business to run, Lindsey felt she couldn’t go. After some encouragement from her husband, Lindsay left the kids at home with him and attended what turned out to be a life changing event for her.
Style of Leadership
Lindsay refers to herself as an autocratic leader; everything in the business has to run through her. Out of all of her weaknesses, Lindsey says this is where she needs the most work and she is constantly striving for better.
What Are You Excited About?
When you’re trying to obtain traffic and leads, it can get pretty expensive. To have someone do everything for you, it could range about $500-$600 a month. Lindsey’s membership program offers all of the training, tools and support needed for someone to do it themselves for only $49/month.
Current Business Challenge
When this year is over, Lindsey will be a better leader and will have detailed processes in place to be able to hand off more tasks.
Lindsay records three things that she is grateful for in a notebook each morning. You can’t let one bad thing ruin all of the other good things that are going on.
Advice For Younger Self
Lindsay would advise her younger self to grab onto a business coach much sooner, and more specifically one that is in the same industry as herself.
“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs, co-founder and CEO of Apple.
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