unconscious competence

168: Elizabeth Crook on How to Achieve Unconscious Competence 

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Unconscious CompetenceElizabeth Crook is a strategist, game changer, and re-invention expert. She has been the CEO of Orchard Advisors for over 20 years, helping CEO’s grow their bottom line and have more fun. She believes if everyone had the work and life they love, we could change the world! Her book Live Large –The Achiever’s Guide to What’s Next (Greenleaf Book Group) will be released May 2017.

Click to tweet: .@orchardadvisors is sharing her story to inspire you on Women Taking the Lead https://womentakingthelead.com/168 #inspiration

Playing Small Moment

Elizabeth experienced a playing small moment while living in Venezuela. A woman mentor pointed out that every time Elizabeth offered up her opinion she started by saying “I might be wrong but…” Elizabeth realized she undervalued her own perspective.

The Wake Up Call

Elizabeth frequently created unnecessary resistance in situations because she was desperate for the approval of others. Her wake up call was progressive and evolved over many years of self-realization.

Style of Leadership

Elizabeth describes her leadership style as a listener and constant learner. This keeps her ideas fresh and allows her to offer a different point of view to those she leads.

What Are You Excited About?

Elizabeth finds it consistently exciting to show her clients how they are able to use their true talents and resources to make the change and the impact they desire. Also, building the platform for her upcoming book allowed her to venture into exciting projects she had never experienced before.

Current Business Challenge

Balancing her responsibilities is Elizabeth’s current business challenge. She questions how much to delegate and how much to handle herself.

Your Support System

Elizabeth’s personal assistant has been a valuable resource for over 15 years. She handles whatever necessary so Elizabeth can be out in front of people. She also has a Momentum Manager  she relies on for her websites and a new social media manager.

Leadership Practice

A Mastermind, a coach and countless books help Elizabeth to be the best leader she can be.

Book to Develop Leadership

Daring Greatly by Brene Brown

Gutsy Women Win by Pat Obuchowski

Advice For Younger Self

It’s not too early and it’s not too late.

Inspirational Quote

“Millions of lives and millions of books.” ~ Elizabeth Crook


Web: http://elizabethbcrook.com/

Web: http://www.orchardadvisors.com

Facebook: https://www.facebook.com/ElizabethBCrook

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Let’s Chat!

If you’re interested in finding out more about my process, the cost of coaching, or how to ask your employer to pay for you to work with a coach, schedule a time to chat with me.

You can also access the checklist that will help you prepare to ask your company to sponsor you to work with a coach. https://womentakingthelead.com/checklist

Apply to be on an “On-Air Coaching” episode: Are you a female leader who has been promoted in the last year? You are invited to apply to be on the podcast.


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